Tag Archives: web usability

The Usability Virus

By Steve | Published: July 19, 2010
When Solomon said "With much wisdom comes much sorrow" I know he wasn't exactly talking about website usability, but wow, was he right. Website usability is like a virus. You go along for most of your life, happily (or not) clicking through websites, finding (or not) the stuff you're looking for, never really thinking about the [...]
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SEO Rankings does NOT = Sales

By Steve | Published: June 15, 2010
Last year a local tree service, Fort Collins Tree Care, came to me with a problem: Their website was #1 in Google for EVERY keyword they wanted They were getting almost ZERO leads from this #1-ranked site Shouldn't a #1 Google-ranked site be getting them some serious sales? Isn't SEO rankings what it's ALL about? [...]
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Website Usability – Why & How to DIY

By Steve | Published: June 11, 2010
Last night I had the honor of speaking to the Fort Collins Internet Pros group about Web usability - what, why, and how to do it yourself. It was a packed house, and I think a fun time was had by all (everyone especially liked the flames in my Keynote presentation :) ) - oh, [...]
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200% increase? What?!

By Steve | Published: May 21, 2009
Lest you question the importance/validity of user testing, listen to this: I was recently listening to the Boagworld podcast (great podcast, by the way) and they mentioned a conversation that one of the guys had with Jason Fried (of 37 Signals fame).  37 Signals has a whole range of online services, all of which have a "Free" [...]
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  • We don’t want to figure out what all those buttons do or why they are set up the way they are. We just want to get on with our lives and do our jobs well. When we make use of technology, we want to focus on achieving our goals, not on deciphering the technology.