Tag Archives: user experience

Conversions ‘R’ Us

By Steve | Published: August 16, 2010
I was recently asked to give a webinar (although I hate that word, just for the record) about how to increase conversions on your website. The organizers wanted to call it "Website Optimization: How to increase conversions & boost revenue", but that sounded kinda boring and dry. So I called it "Conversions 'R' Us" - [...]
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Great UX Design = Surprise Them!

By Steve | Published: June 12, 2010
Providing your website visitors with a wonderful experience is way more than great usability, proper information architecture, or just beautiful design. The best thing you can do on a website is to make users smile. That's good UX design. One great way to do that is to surprise users from time to time. NO - [...]
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200% increase? What?!

By Steve | Published: May 21, 2009
Lest you question the importance/validity of user testing, listen to this: I was recently listening to the Boagworld podcast (great podcast, by the way) and they mentioned a conversation that one of the guys had with Jason Fried (of 37 Signals fame).  37 Signals has a whole range of online services, all of which have a "Free" [...]
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Semantics vs. Presentation

By Steve | Published: April 7, 2009
The other day one of my coder buddies and I were having a discussion about getting a site to look right in IE, and he says to me, "Semantics trumps presentation." ... WHAT?!! Maybe I'm missing something here, but when I go to a website, I'm looking at the PRESENTATION, not the code.  Yeah yeah, [...]
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