I was recently asked to give a webinar (although I hate that word, just for the record) about how to increase conversions on your website. The organizers wanted to call it "Website Optimization: How to increase conversions & boost revenue", but that sounded kinda boring and dry. So I called it "Conversions 'R' Us" - much better, I think.
Then I asked myself, "Steve, what's the most effective way to increase conversions on a website?" to which I responded, "A killer user experience!" to which I agreed. I checked with Whitney Hess for permission to use the 4 steps she outlines in her "DIY UX" talk, to which she kindly agreed, and the presentation turned out pretty good (if I do say so myself). I also borrowed a couple slides from my DIY Usability talk, to which I also kindly agreed. (Oh, and I stole the "Zune vs. iPod" idea from Jared Spool)
If you'd like to see me give this presentation in person, stay tuned for an announcement of where and when (hint: Art Lab, Fort Collins, Colorado - sometime in the future).
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I have created and delivered more powerpoint presentations than I can count, I wholeheartedly agree with your (and Seth’s) assessment: most PowerPoint presentations are simply…. Horrible. I loved the clarity, the points, the simplicity and the content in your presentation. Outstanding work. Best of all it made me want to hire CleverCubed to analyze my site and the user experience. Great job Steve.
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"Conversions 'R' Us: Increasing conversions thru UX design" Slides from my recent webinar (new blog post) : http://bit.ly/cRXhl5
Oh – and a big thanks to @whitneyhess (DIY UX) and @jmspool (Zune vs iPod) for ideas in my recent presentation: http://bit.ly/cRXhl5