The iTunes 10 Travesty

Come on, Apple. I was just lauding your "consistent UI" and "great grasp of UX" to some folks a couple of days ago, and you go and release iTunes 10. As my daughter would say, "That's icky!" Here are my few complaints, along with a few from folks around the interwebs:

  1. The "close / minimize / maximize" buttons are now VERTICAL!? WHAT? Every, and I mean EVERY app in OSX has them horizontal. Why would you do this? A central theme of good UI design is that you keep things consistent and strive to meet the user's expectations. This just confuses people. ESPECIALLY if they're COLOR-BLIND. Big fail here. Not to mention that putting the buttons here makes the top bar of the app super skinny, thus making it hard to grab and move around (same problem Google Chrome has). Luckily, there's a fix for this one - and it works great!


  2. The color has been completely sucked out of the UI. So many people navigate using those colored icons. People don't look at whether it's a little "gear" or "music notes" - people look for "green" or "blue". Plus, from an aesthetic standpoint, it's all boring and monochrome. I have a COLOR monitor for a reason. Looks like there's a fix for that as well.



  3. In the podcast section, the checkboxes have been moved into their own column, thus putting them outside the hierarchy of the dropdown. This is a BIG no-no in UI design. Things that relate to each other need to be NEXT TO each other (see Gestalt Law of Proximity). I see what they're trying to do (put the checks in their own column so they're moveable), but I can't figure out why that's needed. There's no reason to move the checks away from the actual item they refer to - it only confuses and makes me think. DON'T MAKE ME THINK!


  4. This isn't so much a UX complaint, but they sure missed an opportunity with the new iTunes app icon. They removed the CD, and I get that (I haven't bought a CD in YEARS), but it's still just music notes. There's so much MORE in iTunes than music. But, then again, maybe they would have needed to change the name of the app. Here's an iTunes icon that at least matches the iTunes icon on the iOS devices.

Here's a SMALL sampling of quotes from around the Twitterverse:

"whichever vampire drained the color from iTunes 10 should be taken out back behind 5IL and staked to the basket ball court." @rudyrichter

"the only thing worse than iTunes 10 is Ping. #justsayin" @timschraeder

"What do we hate! ITUNES 10! Why do we hate it! BECAUSE IT IS UGLY! <chant>" @sh

"my computer is asking me to dl iTunes 10.0 but I don't think I want to cuz I don't want the new ugly logo." @jb140

"Is it just me, or is the new iTunes 10 73% more ugly, cluttered and unnecessary? More ugly" @sirhcllenrad

"Every version of iTunes has had it's own 'unique' UX. And it's horribly inconsistent with their OS." @studuncan

Needless to say, people aren't happy. I have to wonder how much testing is actually done on some of Apple's internal stuff, or if they just let designers have their way with things. Either way, I sure hope they'll do something about it eventually. For now, I'm going to go see how much SPAM is on Ping...

Conversions ‘R’ Us

I was recently asked to give a webinar (although I hate that word, just for the record) about how to increase conversions on your website. The organizers wanted to call it "Website Optimization: How to increase conversions & boost revenue", but that sounded kinda boring and dry. So I called it "Conversions 'R' Us" - much better, I think.

Then I asked myself, "Steve, what's the most effective way to increase conversions on a website?" to which I responded, "A killer user experience!" to which I agreed.  I checked with Whitney Hess for permission to use the 4 steps she outlines in her "DIY UX" talk, to which she kindly agreed, and the presentation turned out pretty good (if I do say so myself). I also borrowed a couple slides from my DIY Usability talk, to which I also kindly agreed. (Oh, and I stole the "Zune vs. iPod" idea from Jared Spool)

If you'd like to see me give this presentation in person, stay tuned for an announcement of where and when (hint: Art Lab, Fort Collins, Colorado - sometime in the future).

My Microwave – a lesson in usability

As I mentioned in the Usability Virus, the more you get in to this whole "usability" thing, the more you see it (or the lack of it) all around you. Case in point: our new microwave.

We recently got rid of our dinosaur of a roaringly loud microwave, and got a nice & shiny new one. The number of options for microwaves out there are stunning, especially when you think about the fact that 87% of the time you use it for reheating your coffee, and 10% for thawing frozen chicken breasts because you forgot to take them out this morning and the wife wants you to grill them and everyone's hungry (that other 3% is, of course, popcorn).

The other annoying thing about a new microwave is that you have to learn a whole new magic combination of buttons just to do the coffee thing! The first microwave we had (that I can remember) when I was a kid was the kind with the dial. Turn it to 1-minute, it cooks for 1-minute and *ding* you're done. Easy. Then everything got all digital and fancy, and now I could choose between 44 and 45 seconds, but I had to press "Clear"+"Time"+"45"+"Cook"+"Power"+"10"+"Start" when ALL I wanted was "45"+"Start".

So imagine my joy and delight when I went to warm up my coffee the first morning we had this new microwave and ALL I had to press was "45"+"Start". That's IT!! *[insert sound of angels rejoicing]*

microwave photo

Bask in the simplicity

Okay, okay, it's just a microwave (as my exasperated wife reminded me when I took the above picture), but the SIMPLICITY of the basic function is a thing of beauty. Sure, there are all KINDS of other options like cooking temp, a fancy defrost feature, blah blah blah, but I'm most concerned with that 87% of my time.

The lesson here: Simplify. If you have a website (or product) that has a bunch of different functions, fine. But figure out which of those functions is most used, and make it DEAD simple to do THAT. The other stuff is useful and necessary, but people want and need to do that ONE thing more than anything else.

What's that ONE thing for you?

DIY Usability Testing – the video

A big thanks to the folks over at WordPress.tv for uploading my presentation from WordCamp Boulder last month.

And, on the advice of the wonderful Whitney Hess, here's a sampling of the Twitter responses to my talk at WordCamp Boulder. Thanks again for all of the kind words:

  • "#wcboulder Be sure 2 catch Steve Martin on DIY Usability Testing. Extremely valuable preso." -@ron_z
  • "Seeing tons of tweets that you rocked your session, @CleverCubed. Nice work! And damn if I miss one of your talks again! #wcboulder" -@caligater
  • "From what I have heard, I am sorry I missed @clevercubed at #wcboulder - I will be finding the video of that one." -@comomma
  • "I have to say I think @clevercubed was the best part of #wcboulder yet. Oh, the awesomeness." -@savysarah
  • "RT @savysarah: I have to say I think @clevercubed was the best part of #wcboulder yet. Oh, the awesomeness. || I agree" -@JamesReyes
  • "@clevercubed hit a homerun w/ usability talk. Well done. #wcboulder" -@jasonmonster
  • "@CleverCubed you rocked it sir" -@andrewhyde
  • "@clevercubed Congrats on the home run preso at #wcboulder!" -@ron_z
  • "Overheard more than one person state @clevercubed 's talk was the best they heard today at #wcboulder I'd have to agree." -@DaryleDickens
  • "Steve is crushing it at #wcboulder on UX." -@CohereLLC
  • "My favorite session at #wcboulder was DIY usability. What did other people like?" -@ClickAdvisors
  • "Enjoyed WordCamp Boulder! The DIY Usability Course was cool. Thanks to everyone that put it together. #wcboulder" -@NameTalent
  • "The hype for Steve Martin's usability talk at #wcboulder was well-deserved. Great info." -@chrisscott
  • "#wcboulder redeemed itself with the DYI usability testing bit" -@hankpantier

The logo is nice!

A reminder of the importance of good design. Also remember: "nice" design only gets you so far. If the "food" is crap, it's gonna eventually bite you in the "burger."

The Food is Crap but the logo is nice

from www.marcjohns.com

  • What do users do and how do they talk about it? — Jared M. Spool

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