What I Do…
- User Experience Design
- User Testing
- Web Usability Consulting
- Information Architecture
- Web Project Management
We don’t want to figure out what all those buttons do or why they are set up the way they are. We just want to get on with our lives and do our jobs well. When we make use of technology, we want to focus on achieving our goals, not on deciphering the technology.
Get in touch with me…
Hi there, I'm Steve Martin…
You are: A designer, an agency, or a web developer
I am: The missing member of your web team
I partner with graphic designers, agencies, and developers to make websites better BEFORE they're built.
What that means for you:
You get to focus on your area of expertise.
You look like a rock star to your clients.
Web development as an industry started out with one person doing it all: design, development, marketing, writing, everything. But as the industry developed and websites became more complex, roles became more fine-tuned and practitioners became experts in certain areas of web development. You, as a professional in the web development world (be you designer, marketer or developer) have developed a high level of expertise in your field, and I think you should focus on that. Let me worry about things like user objectives, task flows, technical requirements, site maps, and usability so you don't have to. The end result: you can give your client the best of your best.
Check out what I can do for you »
What that means for your client:
They get a website that's more useful, usable and, above all, valuable.
Typical website projects focus heavily on design and development, but hardly any effort is spent in the vital pre-design phases of planning and defining. The problem is, that's where most of the value and usefulness of a website is determined! By focusing on things like the user experience (UX) design, business goals, usability, and information architecture of a website, I can provide the designers & developers with a blueprint of a site that is effective first and foremost. Your client will love you, and their site will achieve the right goals and reach the right people.
See how I can make your clients' sites better »